SXSWi 2015 Foot in Mouth Ex. 1

The talk I’m about to discuss I didn’t attend. I don’t hold a badge to SXSW. I’m getting this secondhand from The Washington Post. My reaction is based solely on what I read in this article at about five o’clock today, Saturday.

I’m amused by these statements from Oculus, a virtual reality gaming platform, founder Palmer Luckey:

When asked about the Microsoft Hololens, an augmented reality device that overlays virtual information on top of your field of vision, Luckey was skeptical.


“Nobody has ever proven a killer application for augmented reality. Most proposed [augmented reality] killer apps, it’s not that they’re not cool, they’re just kind of boring,” Luckey said. “It’s things like assisting you with how to use a tool or telling you where you’re walking or where do I go, the best restaurant nearby. We’re not excited by those things as much.”


“I’m a lot more excited about virtual reality largely because we know we can make good games in a good medium. We know that we can make things that you go in and you have this incredible experience with other people or on your own,” Luckey said. “That is less proven for augmented reality.”

So, what he’s really saying is that working on things that deal in the real world are too hard. It’s easier to make money and apps for virtual reality games than it is to create useful, productive apps for augmented reality platforms.

Interesting the things that slip out. This is what I was talking about in my last post about these guys putting their feet in their mouths. Example number one for SXSW 2015? Palmer Luckey.

Here’s a major problem with the tech world, as I’ve mentioned before. They’re not focusing on the important things. “I’ll change the world with virtual reality!” And, in the meantime, I’ll ignore reality and the fact that there are issues to be solved that can change the world right here and right now.

Nope. Not enough killer apps for that.

(“Apps” reminds me of this old article of mine.)

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